Online games publisher We R Interactive is launching an affiliate marketing push for its first game, I AM PLAYR – launched in open beta in March; through creative agency Holler.

Key bloggers and sites around football and gaming will be invited to sign up to become an ‘I AM SCOUT’ at www.iamplayr.com/scout, where once selected they will receive a personalised River Park FC kit and be able to access promotional assets and exclusive content from I AM PLAYR for use on their site. In addition, they will be able to offer their community free in-game coins that can be used to purchase virtual items in I AM PLAYR, such as the latest Nike boots.

All content will contain embedded links allowing We R Interactive to track both the volume of players that an affiliate site generates, as well as the number of goals that those users go on to score within the game.

I AM SCOUTs will be ranked in an online leaderboard against the cumulative number of goals score by their community in I AM PLAYR. On 3rd June the winning scout will be awarded a trip for three to watch a next-season Real Madrid match.

David Rose, CEO, We R Interactive commented, “In this discovery phase of our marketing for I AM PLAYR we’re focusing on engaging with key digital influencers and taking our first steps in using in-game data. Naturally we’ve incorporated key gaming mechanics into the campaign, using the leaderboards to drive competition between the affiliate networks and the virtual goods featured in-game to drive users.”

For all media enquiries and requests for interviews and images, please contact:

Kirsty Langan, PR consultant to We R Interactive,

Mobile: 07779 583 594

Email: Kirstyl@werinteractive.com