Date: 29.02.2012

Posted by: Kirsty

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We R Interactive is offering physical merchandise for its fictional football club River Park FC to the games’ half a million plus global players exclusively via an I AM PLAYR F-commerce storefront powered by Zibaba.

Through the storefront players can purchase official Nike-branded River Park FC team shirts, as well as the clubs’ scarves - much in the same way that football fans purchase apparel from their favourite real-life teams.

And to reward purchases and incentivise players back to I AM PLAYR, players who upload a photo of themselves wearing a River Park FC shirt to the I AM PLAYR Facebook Wall receive 400 free coins for use in I AM PLAYR. Users uploading a photo of themselves wearing a River Park FC scarf receive 100 free coins for the game and those who upload their photos receive a virtual I AM PLAYR ‘Superfan Trophy.’

Oli Madgett, Co-Founder of We R Interactive commented, “Through the sale of real-world Nike branded River Park FC shirts and team scarves we’re further blurring the boundaries between the virtual football world of I AM PLAYR and real-life football. And this is the first integration of its kind that closes the loop between social gaming and F-Commerce and gamifies the purchase of physical merchandise for the games’ users.“

The integration builds on We R Interactive’s partnerships with global brands Nike, Red Bull and Alfa Romeo which are seamlessly woven into the I AM PLAYR narrative; and opens the door for more online / offline brand integration’s via Zibaba’s Facebook storefront.

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