Date: 18.11.2010

Posted by: Spencer Carmichael-Brown

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We R announce latest project - <br> I AM PLAYR

We R co-founders David Rose and Tom Thirlwall officially announced I AM PLAYR at The Media Festival in Manchester today. The game is the first of its kind; I AM PLAYR lets you experience the life of a footballer, through the eyes of a footballer. Launched in Jan 2011, the game will be playable both on its own dedicated website and across social networks, mixing up first person perspective gameplay, interactive video and storytelling. To view I AM PLAYR press materials, visit http://iamplayr.com. Click I AM PLAYR to view the first official trailer of the ground-breaking game.

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  • BBC News Profiles We R Interactive as Successful UK Online Gaming Company

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  • Time for Brands to Move Beyond the Standard Advergame Approach

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Entertaioning Social Gaming
@WeRtweeting @tim and congrats of course!
@tim wow! exciting stuff!
via @epltalk @iamplayr scores again for second year at 2012 EPL Awards - best online football...
@DigiShoreditch @andrewmccormick We R speaking- so will see you there!